"PLAY & LEARN" Once children reach the age of four, they begin their experience in society by meeting other children. Through this experience, they acquire new knowledge about the existence of different characters and outside world. Kids in this age have an overwhelming curiosity and they satisfy it through their "PLAY". Nevertheless, they often find themselves making mistakes, running into troubles, and causing an accidents due to lack of knowledge. "Pororo the Little Penguin" does not try to implant in children the"right answer" directly. Our animated heroes have shortcomings so the story does not say who & what is always correct. Everyone has their own personalities and different values. This can make squabbles from time to time but helps each other to understand and collaborate to solve the difficult situation they come across. The character in "Pororo the Little Penguin" features real friends and other people that children interacts in real life. Through the story, children can get to know how to go along with friends and people, perceive and learn to judge things surrounding them. "Pororo the Little Penguin" is a series of 52 x 5 minute full 3D CGI animated stories for 4 to 7 year olds. Pororo's each "Playing" through the episodes illustrates basic principles in a relationship with the outside world with simple, repeated and indirect story-telling. Thus, the ultimate theme of "Pororo the Little Penguin" is to help kids to learn values and knowledge shared by children and parents all over the world. It is based on educational as well as entertaining story but storyline is not developed in didactic way. Therefore, Dialogue is minimal and visual is extremely important. The personalities of friendly animal characters in "Pororo the Little Penguin" are equivalent of children aged 4 to 7. Pororo and the other animal characters are round, simplified, childlike with smooth line. Pororo's world is designed in cozy and comfort atmosphere with maximizing soft touches adopted from the 3D CGI technology. Far far away, unknown and untouched by human civilization, lies a peaceful island covered in snow and ice. On this white island, deep inside a small secluded forest, is a tiny village inhabited by little animals.No-one knows how they came to live on the island but they naturally came to live together in the village situated in the little valley where the sunshine is warmest and the cold wind is least harsh. In the village lives Pororo, a very inquisitive impish little penguin, good-natured polar bear Poby, smug nosy red fox Eddy, shy and timid little beaver Loopy.All of our friends have distinct personalities and different interests which sometimes cause little ( and sometimes not so little) Happenings in their calm white world. But they are all good friends and know how to help each other in times of trouble. It all begins on one sunny day, when Pororo finds something in the ice mountains and brings it home . .